The Wellness Passport exists to encourage, uplift, and strengthen the local community through shared participation in a variety of wellness-related experiences, and to drive traffic to and collect strong leads for local wellness businesses. For their design, we considered their gender-neutral audience, confident-approach to fitness, and inviting atmosphere to create a brand with strong typography but welcoming curves and colors.
"The Cember team was incredibly organized, informative, educational, and made the whole process fun! I'm obsessed with our brand. It's exactly what I didn't know I needed!"